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CASINOS STORY

The Supercasino Goes Dot Com

Big gain in the domain name game for NetPlay.

The virtual land grab for catchy, highly sought-after domain names continues despite many thinking all the best ones are already snatched up. But is the gold rush really over? Besides, a lot of the tastier ones, despite being used, are often available—at a price. One in particular is the Valhalla of gambling domain names, supercasino.com. In the UK especially, this is some coveted real estate. “We were looking for something with global appeal,” says NetPlay marketing manager Phil Shaw. Well, they certainly achieved that.

So it was nearly a year of tactful negotiations before NetPlay secured supercasino.com (for an undisclosed sum) and they’re rolling out a red carpet to match the grandeur it entails. Granted, the big brains at NetPlay, based in Battersea, aren’t having their big debut before September, but it’s now that people are building up the anticipation. It’s not that people are pacing outside, peeking in the windows to see what’s on tap. Instead, punters can already get involved with two of NetPlay’s flagship casino games: Live Blackjack and Live Roulette. These, along with a cash wheel, craps and all the slots you can possibly handle, will all be under the supercasino.com umbrella.

The tricky thing is to tell you of all the great things going on without spoiling the party NetPlay have planned—some of the things they’re putting together are still in development and there’s a strict hush-hush seal on them. That aside, what can be said is that the concept of supercasino.com is a seamless amalgam of television and online gaming that represents the exciting casino experience so closely, you can almost feel the carpet beneath your feet.

Also, NetPlay are in control of their own destiny as they use in-house software to power their games. Granted, they use third-party providers for instant games like slots, but the roulette, blackjack craps are all in-house specialities.

Of course, another feather in the supercasino.com hat is the poker room. This unique blend of online and TV poker is a format still in the drying phase, so to speak, but it, along with the rest of the supercasino.com offerings, will transform the way people enjoy the casino experience. And it seems like only yesterday we were bemoaning the fact that the mega brick-and-mortar supercasino was scrapped altogether. Maybe it was for the better seeing as good things eventually come to those who wait.

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